About Us
Initial E was founded by three friends in 2022 who shared a common goal: to create beautiful, high-quality jewelry that everyone can afford. We noticed a gap in the market—it seemed you had to choose between poorly made, fast-fashion pieces and expensive or high-end designer jewelry. We didn't think that was right. We believe that stunning, durable jewelry should be accessible to all.
We began with a simple idea: to design timeless pieces that celebrate individuality and personal style. From classic necklaces to modern rings, each item in our collection is crafted with care and attention to detail. Our mission is to prove that luxury isn't about the price tag, but about the craftsmanship and the story behind each piece.
As a small team of friends, we pour our hearts into every design and every order. Thank you for being a part of our journey and for letting us be a small part of yours.
Eithan
Starting with Eithan; lead designer, Founder/CEO of Initial E. His passion started from his love of both Hip-Hop/Classic Aesthetics and the idea of true love. Eithan leads the charge to bring as much genuine value to each situation that crosses our path here, along with ethical ways to source materials to match almost any budget! Along with bespoke designs to match the occasion and impart the message meant with each piece!
"Initial E is more than a company we started, it's a fusion of all our legacies, dreams, and efforts. We hope to represent you and your message just as well!"
Ashton
This is your About page. This space is a great opportunity to give a full background on who you are, what you do and what your site has to offer. Your users are genuinely interested in learning more about you, so don’t be afraid to share personal anecdotes to create a more friendly quality. Every website has a story, and your visitors want to hear yours. This space is a great opportunity to provide any personal details you want to share with your followers. Include interesting anecdotes and facts to keep readers engaged. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.
Michael
Meet Michael, a founding member of Initial E. With a deep passion for technology, computers, and all forms of art, Michael brings a unique blend of creativity and technical expertise to the team. He plays a key role in managing sales flow, handling photography and videography, graphic design, and digital editing, as well as implementing innovative technology solutions. Driven by a commitment to customer satisfaction, Michael is dedicated to helping every customer find a great deal on jewelry they’ll truly love.
Ashton
This is your About page. This space is a great opportunity to give a full background on who you are, what you do and what your site has to offer. Your users are genuinely interested in learning more about you, so don’t be afraid to share personal anecdotes to create a more friendly quality. Every website has a story, and your visitors want to hear yours. This space is a great opportunity to provide any personal details you want to share with your followers. Include interesting anecdotes and facts to keep readers engaged. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.
Ashton
Meet Ashton, the third founding member of Initial E. With a background in organizational leadership and a passion for creating products that blur the line.
Ashton's experience in the service industry and his success in heading up other ventures have equipped him with the skills to help Initial E become a household name in the fashion space. He is dedicated to creating an unforgettable customer experience and is committed to ensuring that Initial E's jewelry is not only beautiful but also accessible to everyone.